I Am Mo Better

So, you have a hot record? Who told you that? Your boy who always hangs with you? Your mom? Let’s face it those that are close to you are never a good judge of your music. They don’t want to hurt your feelings and in hopes of you maybe becoming a star in the future don’t want to mess up the chance to help you spend your money. But the reality is this… if you want an honest opinion, find people you do not know or post it online and let others post comments and see how it goes. With that being said, let’s talk about the day you get your nerve to bring it up to a radio station. For the sake of everyone else that will come after you, present your product the way you want the product reviewed. Make sure you have the following on it: Artist/Group Name, Song Title, Clean Version, and Length of Song. It will only help you if you submit your song to BDS and MediaBase. Send all mixes of your single releases (preferably on CD) to:
BDS
8100 N.W. 101st Terrace
Kansas City, MO 64153
Attn: Encoding Department

Mediabase Research
Attn: Encoding Department
15260 Ventura Blvd., Ste 400
Sherman Oaks, CA, 91403

Now when you talk to someone at radio know what you are talking about when it comes to this business. Don’t use the same old line, “My Song Is Hot In The Clubs.” You and the other 100 songs can’t all be the hottest shit being played. Do ask what the policy is to get your song in rotation and ask advice as to what to stations look for when considering airplay. This last this for this post is important… if you are lucky enough to get an email for someone at a station… DO NOT EMAIL THEM 6 TIMES A DAY WITH YOUR SONG OR OTHER INFO THAT RADIO DOES NOT EVEN READ. You will end up in the spam folder or better yet, never getting your song listened to.

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Since you were a kid you always had dreams about one day being on stage in front of thousands of people and giving the performance of a lifetime. As you finish your last song the crowd goes crazy, standing ovation, fans running to the stage, albums sales thru the roof, talk shows, movies, commercials, clothing line, book deals, and tons and tons of paper in the bank… WAKE THE HELL UP! Those days are long gone. The structure of the label deals available to new artists now are not in the benefit of the artist. Most label are now in the total 360 mode, meaning half of everything! And I mean everything… recording, merchandising, touring, and income from acting, books, video games, and anything else they can think of.  So what about the $100,000 you could have made 10 years ago? Forget it! You are now a slave to the big engine and will probably never see a dime. My advice to you is this… if you’re already broke, stay broke on your own before you give up everything to help a label eat while they give you scraps.

Read more about 360 Deals below:

Berman Entertainment & Law

Mike King

Artists House Music