I Am Mo Better » opinons http://iammobetter.com The World According To Mo Better Sat, 04 Feb 2012 00:29:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Gaga Effect: Amazon’s 99 Cent Gaga Album Debate http://iammobetter.com/2011/05/the-gaga-effect-amazons-99-cent-gaga-album-debate-3/ http://iammobetter.com/2011/05/the-gaga-effect-amazons-99-cent-gaga-album-debate-3/#comments Fri, 27 May 2011 14:17:36 +0000 Mo Better http://iammobetter.com/2011/05/the-gaga-effect-amazons-99-cent-gaga-album-debate-3/ Lady Gaga just dropped a new album and the music industry will be tainted forever because Amazon.com lost their minds by offering the whole album for $.99 per download. Want to know how bad this is… I will let a letter from Stephanie Smith sum it up and let you know what Billboard Magazine’s response was to a claim that Lady Gaga’s album would sell 1 Million copies the first week.

]]> http://iammobetter.com/2011/05/the-gaga-effect-amazons-99-cent-gaga-album-debate-3/feed/ 0 The Demo: Do’s and Don’ts Part 1 Taking Your Song To Radio http://iammobetter.com/2010/03/the-demo-dos-and-donts-part-1-taking-your-song-to-radio/ http://iammobetter.com/2010/03/the-demo-dos-and-donts-part-1-taking-your-song-to-radio/#comments Tue, 30 Mar 2010 06:04:22 +0000 Mo Better http://iammobetter.com/?p=476

So, you have a hot record? Who told you that? Your boy who always hangs with you? Your mom? Let’s face it those that are close to you are never a good judge of your music. They don’t want to hurt your feelings and in hopes of you maybe becoming a star in the future don’t want to mess up the chance to help you spend your money. But the reality is this… if you want an honest opinion, find people you do not know or post it online and let others post comments and see how it goes. With that being said, let’s talk about the day you get your nerve to bring it up to a radio station. For the sake of everyone else that will come after you, present your product the way you want the product reviewed. Make sure you have the following on it: Artist/Group Name, Song Title, Clean Version, and Length of Song. It will only help you if you submit your song to BDS and MediaBase. Send all mixes of your single releases (preferably on CD) to:
BDS
8100 N.W. 101st Terrace
Kansas City, MO 64153
Attn: Encoding Department

Mediabase Research
Attn: Encoding Department
15260 Ventura Blvd., Ste 400
Sherman Oaks, CA, 91403

Now when you talk to someone at radio know what you are talking about when it comes to this business. Don’t use the same old line, “My Song Is Hot In The Clubs.” You and the other 100 songs can’t all be the hottest shit being played. Do ask what the policy is to get your song in rotation and ask advice as to what to stations look for when considering airplay. This last this for this post is important… if you are lucky enough to get an email for someone at a station… DO NOT EMAIL THEM 6 TIMES A DAY WITH YOUR SONG OR OTHER INFO THAT RADIO DOES NOT EVEN READ. You will end up in the spam folder or better yet, never getting your song listened to.

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]]> http://iammobetter.com/2010/03/the-demo-dos-and-donts-part-1-taking-your-song-to-radio/feed/ 0 AllAccess.com – 10 Question With Mo Better http://iammobetter.com/2009/07/allaccess-com-10-question-with-mo-better/ http://iammobetter.com/2009/07/allaccess-com-10-question-with-mo-better/#comments Fri, 10 Jul 2009 04:42:58 +0000 Mo Better http://iammobetter.com/?p=94
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10 Questions with … Mo Better

NAME: Mo Better
POSITION: PD/Handy Man
STATION: KXHT Hot 107.1
MARKET: Memphis, TN
COMPANY: Flinn Broadcasting
BORN: New York, NY
RAISED: New York, NY

BRIEF CAREER SYNOPSIS:

Wow! Ummm… WRPS/POTSDAM, NY – KBXX/HOUSTON – KTFM/SAN ANTONIO – KXHT/MEMPHIS – In between all of that… DAD!

1. You’re from New York with time in Houston and San Antonio, how was the adjustment to your move to Memphis?

Adjustment? Easy when you have no job and someone offers you one, it’s really easy to move.

2. What’s the best part of working and living in the Memphis?

The city is located right in the middle of the country so a flight to NYC, or Vegas quick. The city has a great live music scene, and with the casinos in Tunica, Mississippi about thirty minutes away its hard to beat that. Plus, with the Civil Rights Museum, Graceland, Stax Museum, and Beale Street there’s enough history for everyone.

3. Memphis is a musically vibrant city. Do you think you can be a successful PD in Memphis without being really ready to immerse yourself in the market?

Hell no. Memphis is like no other market on the planet. It took me about 2 years to understand how listeners vibe to music out here. You have to discover music in many ways… Mixtapes, mp3′s, CD’s, friends, enemies, everywhere. I’m glad that our station plays more local music than any other station in the country. But to be successful out here you have to pay attention to the trends… right now it’s the same here as across the country… this damn dance song craze. But I think there will be a new wave of improved crunk coming but with a twist. And seriously… autotune should be given a rest. It kills me that people who can actually sing are using this shit. Long live, Jay-Z!

4. I remember the buzz I got the first time I heard my station blaring from a convertible at a stoplight. Do you still get that charge when Hot is bumpin’ on a stereo?

No, I expect it to be on everyone’s system. If I pull in a gas station and someone isn’t listening to Hot, then I asked them, “why not?” This is the best research you will ever get.

5. What would you like to do more of in 2010?

Give back more to the community personally. I think we could all give a little more and stop being so damn greedy.

6. How’s the wine collection coming along?

The wine collection is still growing… my favorites right now… Clos Du Bois, Cakebread, Casa Lapostolle.

7. What’s the hottest thing on the streets of Memphis right now?

The pavement… Its hot as a M#$% F#@^

8. Let’s say you…Mo Better, not the station, is going to throw a party for your family and best friends from all over the country at a local clubl. Money is no object, who do you book to play the show to help create the perfect party atmosphere? Pick one band/artist and one mixer.

Artist: Prince (and only because the great MJ passed away)

Mixer: Toss up between the 2 most underrated cats I know… DJ Enuff & DJ Latin Prince

9. If you could take one restaurant in Memphis with you to your next gig, which would it be?

Mesquite Chophouse in Southaven, MS (Steaks are better than Ruth’s Chris)

10. Your VP/GM tells you that you’ve got budget for an additional fulltime staffer in 2010. What position would you fill?

Mine, so I could retire and play golf.

Bonus Questions

What’s your dream radio market?

New York! If you want to be the best you have to be in the biggest market with the beasts.

The one thing we could use more of in Memphis is?

Record execs who actually come out here and realize that this city is the best kept secret for new talent of all genres.

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